THE NEW STANDARD

IN TOOLS



Cat® has engineered a new breed of tools. Military grade steel—patented advanced design features—the new standard in tools
Cat Tools line carries the Caterpillar legacy through the use of robust materials combined with practical innovation and ergonomic design.
BUILT FROM THE GROUND UP
Cat is not merely lending our name to existing tools, but has developed a line, from the ground up. These tools incorporate state-of-the-art features and are tested with the latest in consumer insights in mind.The result is a rugged and durable line of tools designed to exceed expectations. More than just the tools you need— these are the tools you WANT.
 

THE BUSINESS OF CAT®

AIDED AWARENESS



Cat® job sites provide an almost daily reinforcement of the brand for consumers.

No other hardline brand is found in the Top 100—But Cat is—Again, and again, and again...

28th for Most Admired Company - Fortune
World’s 57th Most Valuable Brand - Forbes
61st Best Global Brands - Interbrand

In a category that has been stagnant Cat has been able to raise profit margins. How? By of offering high quality, best-in-class products. Products, that continually reinforce consumer’s expectations of what it means to be a part of the Cat brand.

THE WORLD OF

ACTIVE PRODUCTS



 
Active Products (AP) has been an industry leader in innovative product design, development and delivery for brands and retailers for over a decade. The professionals at AP have been responsible for building and executing programs across multiple categories, in all major retailers, all over the globe.
AP was chosen to be the dedicated development partner for Cat Tools and has developed a business model in coordination with its capabilities and experience to ensure the success of the Cat Tools range.

Dedicated to the Success of CAT //
THE ACTIVE PRODUCTS STRATEGY
AP uses Design-to-Value principles, with the latest in consumer insights and core retail trends to ensure the Cat line of products is designed with the brand end-user in mind. Through cutting edge communication technology AP offers direct communication and feedback from consumers.
Active Products is the best partner capable of Global brand insight, “Plus One” product design, quality and performance. AP offers exceptional category experience, manufacturing capability, and customer and consumer online support.
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